As the holidays approach and the temperatures rise, the property market enters one of its most underrated windows of opportunity: summer. While many homeowners start to relax into the holiday season, smart agents know this is prime time to spark conversations, build trust, and uncover fresh selling opportunities before the new year begins.
That’s why we’re excited to introduce the Summer Digital CMA Campaign, powered by LockedOn Scout – the automation engine designed to help agents deliver personalised, high-value touchpoints to their entire pipeline in minutes – at the perfect time. Most importantly, you can include a market update video as part of your campaign, which is a powerful way to connect with your potential sellers leading into the new year.
A unique oppportunity
With Christmas just around the corner, the days are getting longer (and hotter!) and there’s still plenty of time for homeowners to achieve a premium result. As the year closes out, we traditionally see fewer homes hitting the market — yet buyer demand stays strong. This imbalance creates ideal conditions for sellers, often leading to stronger competition and better prices.
In 2025, those conditions are even more pronounced:
- Interest rates have eased, lifting buyer confidence
- Borrowing power is up
- Stock levels remain tight
- Serious buyers are keen to settle before the holidays
Your role as the trusted advisor is to help homeowners make informed decisions – and a tailored, data-rich CMA and market update is the perfect way to start that conversation.
The five steps to creating an engaging market update video (with examples)
A personalised market update video is one of the most effective ways to elevate your Summer CMA campaign, helping to build a genuine connection with your pipeline. LockedOn’s digital CMA lets you embed a market update video in every report – and once you’ve created your video, you can easily repurpose it across social media and beyond for even more reach.
In the tutorial below, LockedOn co-founder and leading real estate coach Aaron Shiner shows you the simple, proven five-step process for creating a high-impact market update video that builds trust and informs your sellers.
We also have an market update video created by Jess at Stone Real Estate, which is an excellent example on how to create an engaging CMA update video – check it out here.
Let’s send your summer 2025 digital CMA campaign
If you’re ready to generate more conversations and start 2026 with a stronger pipeline, the Summer Digital CMA Campaign is live now inside LockedOn. Check out the tutorial video below – and complete the form here to schedule your digital CMA delivery, and feel free to contact the LockedOn support team at (or via live chat in app) if you have any questions. LockedOn Scout is a paid upgrade for LockedOn users, which provides advanced property data insights and analytics for LockedOn’s most powerful features.
Ready to elevate your prospecting with digital CMAs?
LockedOn’s Digital CMA platform gives you the power to deliver personalised, data-rich reports to your entire pipeline in minutes – all without the manual workload. Whether you’re running a seasonal campaign, nurturing past appraisals, or identifying new opportunities in your database, digital CMAs make it simple to start meaningful conversations and uncover motivated sellers fast.
With LockedOn automating the heavy lifting, you connect with the right homeowners at the right time – and deliver more value, stay front-of-mind, and create a powerful pipeline heading into 2026.
- Send personalised CMAs to your entire pipeline in minutes
- Embed your own custom video for stronger engagement
- Provide detailed and informative suburb-specific insights for every seller
- Track clicks and drive appraisals with a strong call to action
- Automate quarterly / seasonal CMA campaigns
- Build trust and authority with consistent value delivery
Ready to get started? Book your demo today and see why top performers are making the switch to LockedOn. Let’s list and sell!
