Event-driven marketing is a great way to engage with your database – and in the real estate industry, there is no bigger event right now than the recent interest rate rises.

Whilst these rate rises have caused a shift in the market, it has also created a unique opportunity to engage with your database and build interest during this rapidly evolving time.

The best way to do this is with a perfectly worded SMS to your database – so top-performing real estate coach and LockedOn Co-founder Aaron Shiner created an SMS template which you can use to engage your prospects and book more appraisals.

Use this template with our compliments – tweak it to suit your personal brand and remember to pay it forward to any of your colleagues who can benefit from this prospecting strategy. List and sell!

Hi FirstName, over the past few months we have been getting a lot of requests from the local community for predictions on how property values may be affected by the recent increase in interest rates. Right now the property market is changing rapidly. If you would like to know the NEW value of your property, please reply to this message. Regards AgentName, Agency

For LockedOn users

Good news – this template is already installed and ready to go in your account! You can view the templates in Engine > Templates under the SMS tab. The template name is Interest rate increase – Prospecting SMS. List and sell!

P.S. If you are looking for a simple, easy-to-use CRM and marketing solution which allows you to easily send personalised, bulk marketing to your database, we would love the opportunity to show you through LockedOn what it can do for your business.