Even though people are considering dusting off the Christmas tree from their garage, and supermarkets are sneaking Christmas goods onto the shelves (while delicious, some might say a bit too early), NOW is a critical time to be prospecting to your database and booking more appointments.
To help you do this, top-performing real estate coach and LockedOn Co-founder Aaron Shiner and the team at LockedOn have prepared a three-step campaign to help you book more appraisals before the end of the year and inform your clients that there is still time for them to secure a top market price for their property.
Let’s get right into it. Send this campaign to your potential sellers and past appraisals (tweak the templates below to suit your needs) and list and sell!
Step 1: SMS
Hey [FirstName], want to be SOLD by Christmas? With Christmas just around the corner, the days are getting longer and hotter – there is still PLENTY of time to get a TOP market price for your property. If you would like to know the NEW end-of-year value of your property, reply to this text and let’s start a conversation. Cheers [AgentName]
P.S. SMS is a very effective way to connect with your database, with a very high open. LockedOn allows you to easily send personalised, bulk SMS messages with industry-leading SMS rates. But if you can’t easily SMS from your CRM, send this any way you can – even one by one if you need to.
Step 2: Email
Subject: Want to be SOLD by Christmas?
With Christmas just around the corner, the days are getting longer and hotter – there is still PLENTY of time to get a TOP market price for your property.
We have entered the peak selling season and the property market in your area is currently changing. In fact, we’re finding many property owners are surprised when they discover the NEW value of their property.
If you would like to know the NEW end-of-year value of your property, reply to this email and let’s start a conversation.
Step 3: Letter
If you would like to also send a letter to your database, we’ve also prepared a Word template for you to use as well. You can download it here.
Install the LockedOn Holiday Pack
For everyone using LockedOn, we have prepared the above templates in a template pack that you can install with a single click. Simply go to Engine > Packs and install “Holiday Pack”. It has the SMS, email and letter templates above (with our merge fields ready – just tweak the templates to suit your needs and add your preferred dates to the letter template). Simply tweak, send and start booking appointments!
List and sell!
We hope you find value in this campaign, and as always please make sure to ‘pay it forward’ and pass on this campaign to anyone who may benefit. Also, if you’re interested in a one-on-one demo of the LockedOn platform, we’d love the opportunity to show you what LockedOn can do for your agency. Take a look at our features here, and when you’re ready you can book your demo here. List and sell!