Welcome to 2023! The last few years through COVID-19 have proven to be a roller-coaster ride for the real estate industry, and this year is shaping up to be no different.

Our goal for you is to help you thrive in a changing market – and there are some key strategies that every real estate agent must implement to help make this year the best one yet. So, strap yourself in and let’s get right to it!

Engage your database with this SMS template

First up, let’s kick-off the new year with a quick and easy SMS to build trust with your potential sellers. We’ve prepared this SMS template which subtly informs you sellers that you’re here to guide them through the uncertainty this year is sure to bring, and invite them to book in a time to find out the new 2023 value of their property. Here it is below.

Hi FirstName, AgentName here from Agency. Hope you’re having a great start to 2023! I’m reaching out to let you know I’ve been speaking with many homeowners in AREA that are curious about our property value predictions for the year ahead. If you would like to discuss or would like an update on the 2023 value of your property, please reply and we can book in a time to catch up.

As always, be sure to tweak this template to suit your needs and personal style. P.S. LockedOn can easily send bulk SMS messages to your clients, at industry-best rates. Click here to book a demo if you’d like to know more.

Strong vendor management

With price reductions looking likely in 2023, communicating with and educating your vendors is one of the most important skills to implement this coming year.

As we’ve said before, an informed vendor can make an informed decision – so it’s critical that your vendor reports are as detailed as possible and reflect the true status of their campaign. Some of the key details to include are:

• Detailed and accurate reports on price feedback from the market
• Comparisons to recent sales closely matched to their property
• Most importantly, your professional recommendation on how best to proceed.

P.S. the LockedOn vendor portal can provide 24/7 updates to your vendor, automatically updated via the LockedOn CRM. Take a look here if you’d like to know more.

Automate your processes

With so many areas to focus on this year, it’s important to have as many. Your real estate CRM must take care of the little things, so you can focus on making meaningful connections with your clients. If Here are some of the key automations to implement in 2023:

• Pre/Post OFI follow-up – your CRM should automatically send an SMS/email reminding them of an upcoming open home, and after your open home.
• Enquiry follow-up from portals – your buyers should immediately receive an email/SMS as soon as they have enquired,
• Task/plan automation – create a set of standard operating procedures with templates that you can reuse again and again, and automate them as much as possible.
• Client birthdays – Capturing your client’s birthdays and automatically sending them a beautiful email on their birthday is a great way to set yourself apart from your competition.

Become the technology agent

By implementing innovative technologies into your day-to-day such as digital pre-listing kits, proposals, online vendor portals, automation, contactless check-ins and more, you are cementing yourself as the technology agent that current and future sellers will entrust with their listing.

Technology is step one – it’s vital to also regularly update your clients with market reports, engage your area with meaningful content, create video content and connect with your socials. Build trust through engagement!

Set your goals – and prospect

Set your daily, monthly and yearly goals and keep track of your progress. And most importantly, take time every day to pick up the phone and prospect!

Our commitment for 2023

We’re here to help you make 2023 your best year ever. Our mission is to continually deliver new and exciting features and updates throughout this year so you can engage your clients easier than ever before. If you’d like to book a demo with our team to discuss your real estate CRM strategies and implementation for 2023, click here to book a one-on-one demo. List and sell!