With three interest rate cuts this year, buyers have more borrowing power and confidence than ever before. With low supply and high demand, this spring is going to be a busy time for agents. A recent article from REB highlighted that house prices are going up nationwide – not unlike 2020.
This means it’s time reach out and connect with your pipeline sellers. We’ve prepared our most engaging and powerful two-step campaign to date – powered by LockedOn’s digital CMA and Scout and – designed to inform and WOW your potential sellers, set you apart from your competition, and drive appraisals. So let’s get started!
Should I include a spring update video?
Video content is a fantastic way to further engage and built trust with potential sellers. LockedOn’s digital CMA allows you to include a video update within every report, and it’s something we highly encourage you to do. You can also post this video to your socials, include in emails etc to boost engagement even further.
Here are the steps for making the spring market update video:
- Step 1- Market review
- Step 2 – Highlight/case study/example
- Step 3 – Predictions
- Step 4 – Recommendations for buyers and sellers
- Step 5 – Call to action
Sending the spring digital CMA campaign
Check out the tutorial video below – and please contact the LockedOn support team at (or via live chat in app) to book in your complimentary digital CMA setup session. LockedOn Scout is a paid upgrade for LockedOn users, which provides advanced property data insights and analytics for LockedOn’s most powerful features.
“40 appraisals in 24 hours”
The feedback we have received from our digital CMA feature has been nothing short of amazing. Our recent results include an agency that received over 40 appraisals in 24 hours, and another agent that won 6 listings in a single month – all from one email and SMS. Simply mind-blowing. And we’re just beginning! We look forward to hearing your results from this campaign.
Not using LockedOn yet? Here’s our basic two-step campaign for spring
For those who aren’t using LockedOn or Scout, no worries! We’ve also prepared a quick and easy email and SMS for you to send to your pipeline sellers. You can check those out below.
Email template:
Subject: Could your home be a new spring record?
Hi [FirstName],
Historically, every spring, old property price records fall – and new records get set. If you want a chance to be a record setter, spring is the time to do it.
This year, the conditions are even better than usual:
- Interest rates have just come down again – that’s three cuts this year
- Buyers have more borrowing power and confidence
- Supply is low, meaning quality homes are attracting fierce competition
Right now in [Suburb], I’m seeing multiple buyers for the same property and prices being pushed to new heights. I also have qualified, finance-ready buyers actively looking for their next home – and they’re prepared to pay a premium for the right one.
There’s a window of opportunity, but that window won’t stay open forever. Spring is short, and the most motivated buyers want to be settled before Christmas.
If you’d like to discover your property’s new spring value – and see if it could be the next record breaker – reply to this email or call me on [AgentMobile].
Regards,
[AgentName] [Agency]
SMS template:
Hi [FirstName] – historically, every spring, old property price records fall and new ones get set. If you want to be a record setter, now’s the time. With 3 rate cuts this year, buyer demand in [Suburb] is high & supply is low. Call [AgentMobile] to discover your new spring value. [AgentName] – [Agency]
List and sell!
We hope you find value in this campaign, and we are truly excited to hear your results. No doubt records will be smashed – be it property prices, or number of appraisals received in one day from our digital CMA. All the best for spring!
