With interest rates dropping and post-election confidence boosting results, there are plenty of reasons for your sellers to discover the new value of their home. To help you engage your sellers this EOFY, the LockedOn team have created the “EOFY health check” campaign – and in 2025, we’re taking it to the next level.
EOFY campaign – with digital CMA
Using our powerful digital CMA featured (powered by LockedOn Scout), we’ve created not one but TWO campaigns to choose from. Firstly, our digital CMA campaign includes a detailed and personalised market analysis for your sellers – giving you a huge point of difference and proven to delight sellers, who love the detailed market update. From there, sellers are encouraged to book an appraisal to find out the new value of their property.
Alternatively, our standard EOFY campaign is also available, updated for 2025 and ready to tweak and send. You can find these below, or our LockedOn users, these templates are available now in the Special Events pack. We’ve also included a step-by-step tutorial below on how to tweak and send your campaign. Without further ado, let’s get started!
Preparing the standard campaign
If you’re looking to send the standard campaign, these are also installed in the Special Events pack in LockedOn, or available for you below to copy and tweak as you need. The template names in LockedOn are:
- June 2025 EOFY campaign – Email
- June 2025 EOFY campaign – SMS
Step 1: Email template
Subject: EOFY health check for Property Address Display 🏡 🔍
Hi FirstName,
It’s that time of year again – time to discover the NEW value of your home (property prices are increasing)!
With interest rates dropping and post-election optimism boosting market confidence, property prices in Suburb have increased – so NOW is the perfect opportunity to assess your home’s new value.
We’re also offering a complimentary property appraisal for Suburb residents. Each appraisal takes less than 15 minutes, as we’re conveniently scheduling appraisals street by street.
What’s in it for you?
- A current market value opinion of your property
- A detailed market report of properties sold in your area in the last 6 months
When will we be in your street?
Appraisals for Street are scheduled for 16th June to 30th June 2025How do you book a free appraisal?
Simply call AgentName at Agency on AgentMobile to book your spot.We look forward to meeting you and assisting with your real estate goals.
Regards,
AgentName
Agency
Step 2: SMS template
Hi FirstName, it’s time for your EOFY health check for PropertyAddress. Prices are increasing in Suburb, with interest rates dropping and post-election optimism boosting confidence. Just reply to this message and I can give you an update on the new value of your home. Regards, AgentName – Agency
Preparing your EOFY digital CMA campaign
Please contact the LockedOn support team at (or via live chat in app) to book in your complimentary digital CMA setup session. LockedOn Scout is a paid upgrade for LockedOn users, which provides advanced property data insights and analytics for LockedOn’s most powerful features.
